BICHO MALO
This concept needed a very dark yet still accessible approach in it’s development. Inspired by how Mexicans displayed their faith with neon filled chapels, the love for wrestling and their amazing street food culture.
Make it famous with on- and offline marketing tools.
By working with a budget to collaborate with well know influencers we were able to boost their followers up to almost 10K in no-time. This trough sharp photography, monthly events and let people tag along their most famous neon facade.
We created a brand on a whole new level of visually interpreting Mexico. A dark brand with enough attitude that made people stop by the windows, just to take a picture.