BbyB branding and product design
A chocolate shop by Antwerp-based, two-Michelin star chef Bart Desmidt.
With their bar form, BbyB’s chocolates may look the same from the outside, but they come in 30 richly distinctive flavours, from strawberry, pepper and lemon to passionfruit and basil.
A logo design based on the original Belgian “B” mixed with a san-serif “B”. A collision of both authentic and modern b
randing.
The same shape, the packaging is modular: five bars of chocolate slot neatly into each sliding box, and five boxes slot together into a cube. The contents become apparent only gradually, as the boxes are opened and closed, offering surprises until the very last bite and turning the cube into a ‘magic chest of drawers’.
BbyB ‘s franchise in Tokyo by Nendo Architects
